An Independent Fashion

Sarah Coggles, an independent fashion retailer, has been selected for 5 awards at the drapers awards function. She sells a wide range of brands from well established emerging designers and fashion houses via the York store. Even her international site has been rated for honors like buyer/buyer group, women’s apparel retailer, young fashion and stylish retailer. According to Sarah’s artistic director Mark Barge, draper’s honors are like Oscars in the fashion world. Importantly, their buying team members reached an extra mile by providing trading tips to fresh and young designers. They even helped them to become aware of the products via PR team, mail outs and social media.

The complimentary snacks in the Mediterranean court garden also promote the consumer experience. Now, as an independent fashion retailer, the business is rapidly expanding. As per the planning, Sarah is recruiting many people. The Managing Director, Mark was expecting the expansion of staff members by 40 to 50 in 2 years. But, he has recruited more than 20 staffs in only starting 6 months. Furthermore, he predicts the enrollment of other 20 to 25 staff members in the following 19 months. Founder Victoria’s son Mr. Barge’s market stall flourished into a renowned shop in the year of 1976. Now, it has earned a lot of international status due to its online website coggles.com.

Then, as a well established and influential brand, it has raised buying strategy for emerging and young designers also. Sarah, an independent fashion retailer now has larger storage facilities in new London and York for her marketing, buying and PR teams. More importantly, it also helped Sarah to develop standing for various industry-approved honors and also to spend in management team. The business even gained support from Barclays when independent retailers were being hit hard by competitors. It helped the business to introduce more resources, create an online business and reconstruct the whole company. Ever since the inception, company has also undergone structural alteration for expansion.